CHANEL WONDERLAND WINTER 2023

HOLIDAY CAMPAIGN

THE HORIZONS NEVER END

LANVIN HOLIDAY 2023 CAMPAIGN

PRADA 

CONNECTIONS has become the annual meeting point for the creative community.Don’t miss your chance to meet, exchange ideas and connect with this illustrious group of influential content creators, creative partners and solutions.30+ leading creative agencies exhibiting some of the greatest talent in film, photo, and mixed media.Register now and see you for the very first time in Dubai on February 8th!

DUBAI 2024

Attending Le Book CONNECTIONS is an essential opportunity for agencies and brands looking to elevate their creative pursuits. This immersive creative event goes beyond traditional networking, offering a vibrant platform for professionals to connect with top-tier creatives, industry experts, and potential collaborators. By engaging with this diverse community, agencies and brands gain invaluable insights into emerging trends, cutting-edge technologies, and innovative approaches that are shaping the industry.&nbsp; CONNECTIONS&nbsp;provides curated showcases and presentations that ignite inspiration and foster fresh ideas, enabling attendees and&nbsp;our&nbsp;jurors to discover exceptional talent and forge meaningful partnerships.&nbsp;BECOME A JUROR AND JOIN THE PRESTIGIOUS RANKS!By accepting the role of a juror, you not only play a pivotal role in the selection process and scoring of our creative award entries, but also bask in the spotlight of extensive exposure and recognition across our social media platforms, our email campaigns promoting the event, and website. Your profile and company name will take center stage indefinitely, leaving a lasting impression on the industry. As a token of our appreciation, jurors receive a complimentary one-year membership gallery, showcasing their remarkable work to a global audience. We invite you to seize this unparalleled opportunity at CONNECTIONS, whether as an esteemed attendee or a distinguished juror, to unlock new doors, stay ahead of the creative curve, and propel your agency or brand towards unrivaled success in the dynamic world of creativity. <a target="_blank" rel="noopener noreferrer nofollow" href="sienna@lebook.com">Contact us</a> today to learn more about becoming a juror and securing your place among the creative elite!BECOME AN EXHIBITOR AND MEET TOP CREATIVES FROM&nbsp;BRANDS AND AGENCIESExhibiting at our CONNECTIONS events is an absolute game-changer for creative businesses. These events provide an unparalleled platform to showcase your brand's talent and services to a highly targeted and influential audience. By joining us, you'll have direct access to connect with top industry professionals, decision-makers, from leading brands and agencies. It's a unique opportunity to forge valuable connections, collaborations, build lasting partnerships, and gain vital insights into the latest trends and innovations. Whether you're looking to expand your client base, increase brand visibility, or simply stay ahead of the competition, our CONNECTIONS events offer a dynamic and inspiring environment that empowers creative businesses to thrive. Don't miss this chance to elevate your business and take it to new heights—secure your exhibitor spot now and unlock endless possibilities for growth.BECOME A SPONSOR AND GAIN PROMINENT VISIBILITY WITH YOUR POTENTIAL CLIENTSBecoming a sponsor at our CONNECTIONS events opens up an array of exciting possibilities for your business. As a sponsor, you'll gain prominent visibility and recognition among a highly targeted audience of top industry professionals, brands, and agencies. This is a strategic opportunity to showcase your brand's commitment to excellence and innovation, positioning yourself as a key player in the creative world. With tailored sponsorship packages, you can choose the level of exposure that best aligns with your marketing objectives and budget. By supporting these exclusive events, you'll not only elevate your brand's reputation but also forge valuable relationships and secure valuable business opportunities. Don't miss the chance to be part of our premier creative networking platform—become a sponsor today and take your business to the next level.&nbsp;&nbsp;Thank you to our Sponsors, Exhibitors, Jurors, and Attendees for being invaluable partners in creating inspiring CONNECTIONS events, fostering fruitful collaborations, and making a lasting impact. We are grateful for your valuable insights, expertise, and meaningful connections that enrich our community. Let's continue this journey together!

MIAMI 2024

Attending Le Book CONNECTIONS is an essential opportunity for agencies and brands looking to elevate their creative pursuits. This immersive creative event goes beyond traditional networking, offering a vibrant platform for professionals to connect with top-tier creatives, industry experts, and potential collaborators. By engaging with this diverse community, agencies and brands gain invaluable insights into emerging trends, cutting-edge technologies, and innovative approaches that are shaping the industry.&nbsp; CONNECTIONS&nbsp;provides curated showcases and presentations that ignite inspiration and foster fresh ideas, enabling attendees and&nbsp;our&nbsp;jurors to discover exceptional talent and forge meaningful partnerships.&nbsp; BECOME A JUROR AND JOIN THE PRESTIGIOUS RANKS!By accepting the role of a juror, you not only play a pivotal role in the selection process and scoring of our creative award entries, but also bask in the spotlight of extensive exposure and recognition across our social media platforms, our email campaigns promoting the event, and website. Your profile and company name will take center stage indefinitely, leaving a lasting impression on the industry. As a token of our appreciation, jurors receive a complimentary one-year membership gallery, showcasing their remarkable work to a global audience. We invite you to seize this unparalleled opportunity at CONNECTIONS, whether as an esteemed attendee or a distinguished juror, to unlock new doors, stay ahead of the creative curve, and propel your agency or brand towards unrivaled success in the dynamic world of creativity. <a target="_blank" rel="noopener noreferrer nofollow" href="sienna@lebook.com">Contact us</a> today to learn more about becoming a juror and securing your place among the creative elite!BECOME AN EXHIBITOR AND MEET TOP CREATIVES FROM&nbsp;BRANDS AND AGENCIES Exhibiting at our CONNECTIONS events is an absolute game-changer for creative businesses. These events provide an unparalleled platform to showcase your brand's talent and services to a highly targeted and influential audience. By joining us, you'll have direct access to connect with top industry professionals, decision-makers, from leading brands and agencies. It's a unique opportunity to forge valuable connections, collaborations, build lasting partnerships, and gain vital insights into the latest trends and innovations. Whether you're looking to expand your client base, increase brand visibility, or simply stay ahead of the competition, our CONNECTIONS events offer a dynamic and inspiring environment that empowers creative businesses to thrive. Don't miss this chance to elevate your business and take it to new heights—secure your exhibitor spot now and unlock endless possibilities for growth.BECOME A SPONSOR AND GAIN PROMINENT VISIBILITY WITH YOUR POTENTIAL CLIENTS Becoming a sponsor at our CONNECTIONS events opens up an array of exciting possibilities for your business. As a sponsor, you'll gain prominent visibility and recognition among a highly targeted audience of top industry professionals, brands, and agencies. This is a strategic opportunity to showcase your brand's commitment to excellence and innovation, positioning yourself as a key player in the creative world. With tailored sponsorship packages, you can choose the level of exposure that best aligns with your marketing objectives and budget. By supporting these exclusive events, you'll not only elevate your brand's reputation but also forge valuable relationships and secure valuable business opportunities. Don't miss the chance to be part of our premier creative networking platform—become a sponsor today and take your business to the next level.&nbsp;&nbsp;Thank you to our Sponsors, Exhibitors, Jurors, and Attendees for being invaluable partners in creating inspiring CONNECTIONS events, fostering fruitful collaborations, and making a lasting impact. We are grateful for your valuable insights, expertise, and meaningful connections that enrich our community. Let's continue this journey together!

MEXICO CITY 2023

CONNECTIONS has become the annual meeting point for the creative community.Don’t miss your chance to meet, exchange ideas and connect with this illustrious group of influential content creators, creative partners and solutions.30+ leading creative agencies exhibiting some of the greatest talent in film, photo, and mixed media.Register now and see you in Paris on March 21st!

PARIS 2024

LOS ANGELES 2024

Last Thursday, London’s creative community came together in the spirit of celebration at CONNECTIONS, LE BOOK’s signature global networking event for content and agency innovation.In partnership with SoHo House London and 180 Studios, the diverse creative and cultural hub, LE BOOK hosted over 30 award-winning studios and agencies representing the best of their recent work.“The goal of 180 Studios is to bring the best people together in an amazing space,” says Cameron Bensimon, Director of Digital and Technology at 180 Studios. “The initial thinking and design of the space was based on Warhol’s Factory in New York City that fostered incredible artists in an incredible space with incredible business people behind it.”Steps from the River Thames, the well-known Brutalist building is home to both SoHo House London and 180 Studios. Inside it boasts a multifaceted production and exhibition space supporting creative talent and providing a platform for industry growth and changemaking artistic voices.&nbsp;180 Studios is a pillar in all stages of London’s production ecosystem, from conceptualization to execution to exhibition. Both United Visual Artists and GUCCI are concurrently showing works within the building’s galleries, respectively centred on advanced digital technologies, traditional media, such as sculpture and performance, as well as artefacts spanning fashion and luxury’s trajectory.&nbsp;Exhibitions like these, namely the one associated with the Italian fashion house, are a continued step toward the trend of labels and lines elevating themselves within exclusive spaces to further their lux identity. Galleries serve to uplift artists and art, including apparel and accessories, as collectable works and prize pieces.&nbsp;In GUCCI’s 180 Studios show, critic and fashion theorist Maria Luisa Frisa plays somewhere between the lines of experiential activation and exhibition. Through an assortment of “treasures, many of which take their first trip outside of the [GUCCI] archive, portray how GUCCI has and continues to not only mirror the times, but also define them,” according to SoHo House London’s site.“180 Studios and LE BOOK are incredibly aligned to come together and bring CONNECTIONS London to life this year because of our space’s legacy of promoting artists and brands,” Cameron adds.“LE BOOK’s goal of bringing creatives into an inspired space for meaningful networking and dialogue is exactly the type of event collaboration that 180 Studios was born to support,” Cameron adds.&nbsp;As a perfect venue ground in inspiration for creatives and consumers alike, 180 Studios, SoHo House London and LE BOOK brought CONNECTIONS to London on November 16th.<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.lebook.com/events/WhEGVu6mihuwNcdaJyKq">See what you missed here.</a>Darragh Dandurand

LE BOOK and SoHo House London hosted CONNECTIONS LONDON 2023

Grounded in Inspiration

<h3>History</h3>Since its founding in Paris in 1982 by Véronique Kolasa, LE BOOK has led the way as a platform for connecting professionals and showcasing top talent in the fashion, beauty, design, photography, advertising, entertainment and luxury industries.Kolasa’s vision for the company grew out of a private resource she’d designed for her creative community in Paris. Calling it LE BOOK, she expanded it into a guide meant to be collected.Four decades in, “The Bible of the Image Industry,” has garnered an unparalleled global presence. Both a virtual and print reference for information and inspiration, LE BOOK has become key to the international production world; a Who’s Who of contemporary talent, featuring more than 50,000 creative professionals at the top of their respective industries.Each LE BOOK directory is as artfully designed as the work it contains within its pages, with directories for New York, London, Berlin and Paris.LE BOOK’s Group CEO at The Conversion Group, Richard Stoppard, says he’s excited for the trajectory of the brand, which continues to pivot and expand.LE BOOK has a hard-won reputation for being at the centre of the creative industry. I am hugely proud that this reputation is still in place after 40 years,” he says. “LE BOOK sets itself apart from its competition due to its collaborative partner-driven approach; we diligently research the brands and talent we bring together with the aim of ensuring there is interest and collaborative space on both sides. To do this we curate our offering and work with creatives to showcase their very best products to their target market.<img src="https://firebasestorage.googleapis.com/v0/b/lebook-web.appspot.com/o/insights%2FLnqxCULWFr4ExLt5PmKW%2FRichardStoppardPortrait.png?alt=media&amp;token=b77b88ff-08bf-4adf-9ff4-9e56184c2972" width="450" height="450"><h3>LE BOOK 365</h3>This includes the launch of LE BOOK 365, an online platform and mobile app of the iconic directory, designed as a highly-curated directory for connecting clients with agency partners in Print, Digital, Motion, Production, Post-Production, Animation, CGI, New Technology, and beyond.“As you would expect from LE BOOK, we want to keep ourselves current [and the app] allows the brand to be accessed by a wider audience,” Stoppard says.<h3>CONNECTIONS</h3>Since 2005, LE BOOK has also come alive during its in-person CONNECTIONS events, a custom-built trade show where the creative community gathers in celebration of the image. Artist agencies, film and post-production houses, VR/AR studios, social media strategists, experiential agencies and other leading experts come together to showcase their talent and portfolios, create networks and discover new partners. Each event also includes juried Creative Awards for distinguished work in several creative industries.&nbsp;And like many companies, Stoppard says, LE BOOK had to pivot during the pandemic. This ultimately, was how the CONNECTIONS Digital Events were born.&nbsp;Today, CONNECTIONS includes a combination of digital and physical trade shows in London, Paris, Milan, Geneva, Berlin, Amsterdam, Stockholm, New York City, San Francisco, Los Angeles and Latin America. Soon CONNECTIONS will include Barcelona, Mexico City and Miami.&nbsp;﻿<h3>What’s on the horizon for LE BOOK’s next 40 years?</h3>“Continued growth,” says Stoppard. “We see the future of LE BOOK as both a physical and digital place for Brands, Creatives, Emerging Creatives and Market Creators to come together, celebrate the beauty and innovation of creativity—and to be a real home for Creatives around the world.”In the immediate future, LE BOOK fans can look forward to the brand’s partnership with the UBooker talent booking platform; a partnership with Soho House; and the launch of LE BOOK “Fireside.”Stay tuned for more information on these initiatives as well as industry news, behind-the-scenes interviews with top creatives, and articles highlighting artistic innovation on this platform.

Read more about our upcoming plans as Le Book celebrates its 40th anniversary

LE BOOK celebrates 40 YEARS !

We’re interviewing select jurors of our CONNECTIONS events to give you insight into their creative path and the type of creative work they’re most interested in seeing.Meet the Juror: Yulia Graham, Creative Director, Global, Dermalogica &nbsp;(West Coast, LA CONNECTIONS)<img src="https://firebasestorage.googleapis.com/v0/b/lebook-web.appspot.com/o/insights%2FQ3Ww08pWwTKvtODPF91O%2F3.png?alt=media&amp;token=14b5b02f-f421-429d-9042-0dde218c7fed">Lindsay Comstock: At what point in your life did you recognize that you wanted to pursue a creative path?Yulia Graham: I was about seven when my aunt looked at my drawings and suggested that I should pursue a career in design.LC: Every life event leads us to where we are in the present moment, but was there a specific event or connection with someone that you can credit for helping you to be where you are today?YG: I had a life changing event in my mid-20s—a life-threatening medical issue—that made me think about the significance of time and how we use it. That’s when I really focused on building a career in design.LC: Please describe, in your own words, what your profession is and what work it entails.YG: Visual brand communication across all channels. Helping preserve the integrity of a brand while furthering its evolution. I also feel responsible for building the next generation of designers who will continue innovating.LC: What projects are you currently working on? And how do you envision the direction of your brand?YG: I’m currently the global creative director at Dermalogica, where we are working on eight product innovations at the same time. We are also taking a deep dive into a comprehensive packaging redesign.LC: In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?YG: Always keeping my eyes and ears open for fresh new creations in music, performances, visual arts–-or just walking the neighborhood with my Pomeranian.LC: What is one piece of work or project that you are most proud of, for the creativity and innovation rather than its recognition or industry "success"?YG: Every project is unique. I am proud of all my work. If I have to single out one, I would choose the latest innovation we did for Dermalogica, Dynamic Skin Retinol Serum. In this campaign, all the different pieces came together so well—the efficacy claims, before and after images, treatment shots. It was everything I think a good skincare campaign should have and I am proud of the work we did as a team.LC: Which creative disciplines do you commission most, and are most interested in seeing more of, and why?YG: Currently video, photography and production but I am looking more into how to incorporate AI into our production, so we can spend more time on creative and conceptual work.LC: Are there any trends that you're tired of seeing?YG: I think there’s way too much chasing after the shiny new thing which leads to low quality design. Texture swatch swiping has to go :), dilettante influencers with low quality content have saturated the marketplace.LC: Which disciplines are you most interested in seeing at CONNECTIONS?YG: Technology, experiential.

We’re interviewing select jurors of our CONNECTIONS events. Meet the Juror: Yulia Graham

Meet the Juror - Interview with Yulia Graham

We’re interviewing select jurors of our CONNECTIONS events to give you insight into their creative path and the type of creative work they’re most interested in seeing.Meet the Juror: Luciano “Chany” D’Amelio (West Coast Connections SF), VP Creative Services, Ogilvy<img src="https://firebasestorage.googleapis.com/v0/b/lebook-web.appspot.com/o/insights%2FXw9reukwA1hZxTJXAHGN%2F4.png?alt=media&amp;token=75d91bd1-488e-422d-96c4-53b9d6a6a95c">Lindsay Comstock: At what point in your life did you recognize that you wanted to pursue a creative path?Luciano “Chany” D’Amelio: I recognized that I wanted to pursue a creative path at a very young age. I was always writing, doodling, drawing, trying to put that all together in everyday life, so I knew that I wanted to be an artist of some sort. Advertising has that type of beautiful mix between all the art expressions. I'm grateful that my parents supported my decision and helped me to pursue my dreams.LC: Every life event leads us to where we are in the present moment, but was there a specific event or connection with someone that you can credit for helping you to be where you are today?LD: There is no particular person that I can credit for helping me to be where I am today. I think it is more about all the people in my career that have helped me to achieve my goals. Colleagues, clients, friends and especially my family. It is a demanding job, where you have to stay after hours, and sometimes work during weekends so the support of the closest ones is very important.LC: Please describe, in your own words, what your profession is and what work it entails.LD: I am a creative director and my work entails working with teams of creatives to develop ideas and concepts that solve business problems. We then work with clients to help them bring those ideas to life. For me it's important to be a good team player and a leader that can contribute to the success by sharing the passion I feel for what I do.LC: What projects are you currently working on? And how do you envision the creative direction of Ogilvy?LD: I am currently working on a number of projects for Ogilvy including a campaign using AI for KFC, the launch campaign for an insurance company and a global campaign for a well renowned beauty brand. I envision Ogilvy continuing to be at the forefront of creativity and innovation.LC: In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?LD: I find inspiration in many different places, from everyday experiences to other industries to other forms of art. I also think it's important to constantly be learning and evolving as a creative person. That means challenging myself with new ideas and new mediums. I'm always taking online courses and trying to stay current with new technologies.LC: What is one piece of work or project that you are most proud of, for the creativity and innovation rather than its recognition or industry "success"?LD: One project that I am particularly proud of is The Samsung Safety Truck. That project was the one that opened my eyes about the power of advertising. You can do a lot more with advertising than just help sell a product or service; with the correct idea you can also save lives.LC: Which creative disciplines do you commission most, and are most interested in seeing more of, and why?LD: I'm interested in all sorts of creative disciplines, but I'm particularly drawn to visual arts and disciplines that use visuals to communicate emotions, tell stories, and share ideas. These disciplines are always evolving and pushing the boundaries of what's possible.LC: Are there any trends that you're tired of seeing?LD: If it's a trend I won't be tired of seeing it. It means that it's still working.LC: Which disciplines are you most interested in seeing at CONNECTIONS?LD: Experiential, VR, CGI, Animation and filmSee Chany’s portfolio here, then follow him on Instagram.

We’re interviewing select jurors of our CONNECTIONS events. Meet the Juror: Luciano “Chany” D’Ameli

Meet the Juror - Interview with Luciano “Chany” D’Ameli

We’re interviewing select jurors of our CONNECTIONS events to give you insight into their creative path and the type of creative work they’re most interested in seeing.&nbsp;&nbsp;Meet the Juror: Erin Moye, Director, Head of Global Production, The Estée Lauder Companies Inc., West Coast CONNECTIONS<img src="https://firebasestorage.googleapis.com/v0/b/lebook-web.appspot.com/o/insights%2F0xxr53ZLKZgTNhImLnj7%2F6.png?alt=media&amp;token=9df08453-1f0a-4cf8-8888-f70498a75165">Lindsay Comstock: At what point in your life did you recognize that you wanted to pursue a creative path?Erin Moye: I was probably 14 or 15. I went to a private school and I actually used to get dress code violations because I was always trying to push the limit on what I could do with my uniform. That’s probably where it started.LC: Did you end up studying in a creative field?EM: I went to school for communications. I started with copywriting, which I still help with here and there. I’m a little OCD, so production and wardrobe styling has always been my forte.LC: Every life event leads us to where we are in the present moment, but was there a specific event or connection with someone that you can credit for helping you to be where you are today?EM: One thousand percent. Her name is Josette Lata. I was doing an internship at BBH in college and I was bouncing around to different departments within the agency and one was Art Buying. Josette was head of Art Buying at the time. At the time I didn’t realize what the job entailed and when she mentored me, I found that I loved it. And about two months after the internship ended she called and offered me a job. So I moved straight from college in St. Louis to work for her at JWT in New York.LC: Please describe, in your own words, what your job is and what work it entails.EM: I’m Head of Production within The Estée Lauder Companies overseeing Smashbox Cosmetics and GlamGlow and it’s all content: we shoot videos, social, visual merchandising, online assets. I do everything from briefing, conception, to execution and I have a team that helps me with post-production. So I'm overseeing an entire campaign from start to finish. I also do casting. We have [Smashbox] Studios attached to us so we have access to shoot at a world-class space. I bring in new talent and emerging artists as much as I can and mentor them.LC: What projects are you currently working on?EM: Right now we’re working on one of our biggest product launches for 2023. It’s a new foundation that we’re coming out with, which is a big deal for the brand because we haven’t launched a new foundation in a long time. It has a lot of new technology behind it in terms of skin care and the ingredients used that make it stand out from other foundations.LC: How do you envision the direction for your brand this year?&nbsp;EM: We’re evolving everyday. You have to evolve with technology and the market, including TikTok, and platforms that have become the main stage for content. We’re a cosmetics brand that’s born out of the studios. Davis Factor, Max Factor’s grandson and founder of Smashbox Studios and Cosmetics, is also an incredible photographer. His vision has always been about making shit happen and pushing the limits. It’s a little bit Rock and Roll, a little bit savage. And we’re trying to stick to that as a brand and meld it with the new trends of the market. And it seems like that’s exactly what’s going on now in the market. So I think we’re in a good place.LC: In your constantly growing and expanding industry, how do you find inspiration to keep your work fresh, innovative and relevant?EM: For me personally, it’s always about travel and culture. I’m inspired by meeting new people and hearing other languages, and textiles and color. It’s about being present and open to what’s going on right now. And I think as a brand it’s the same. We’re trying to be as on top of things as we can. And we’re adapting to what makes sense. I don’t necessarily follow trends personally; I follow what makes me happy. And it’s about making people happy.LC: What is one piece of work or project that you are most proud of, for the creativity and innovation rather than its recognition or industry "success"?EM: I worked for Radical Media in New York and I did this project for Tommy Hilfiger and they tasked us with making a buzz around the store’s opening. I had a very small budget and we conceptualized different ways that we might gain some media interest. We decided that we’d hire a marching band and parade them around New York. Of course there were a lot of logistical issues with this idea. I found this inner city band from the Bronx called the Soul Tigers. The director of the band was all about keeping kids off the streets through music. I sourced and made custom uniforms for all of the band members. I went to all of their band practices. And at the head, I marched them through Times Square, Central Park and down Fifth Avenue. I hired a couple ex-NYPD officers to help me stop traffic. We ended up getting a lot of money donated to the band program and it was very rewarding for everyone. It was very hard but very worth it. And it got a lot of media attention.LC: Which creative disciplines do you commission most, and are most interested in seeing more of, and why?EM: Hair, makeup, and wardrobe, always. But right now, I’m looking for post-production, and new technologies like AI and 3D.LC: Are there any trends that you're tired of seeing?EM: Not really. I enjoy seeing new work and what people are doing. It helps to keep me aware of what’s out there.&nbsp;

We’re interviewing select jurors of our CONNECTIONS events. Meet the Juror: Erin Moye