LE CREATIVE WRAP

FASHION

ICICLE has appointed former Gucci Creative Director Sabato De Sarno as its new Creative Director, marking a new chapter for the Paris and Shanghai-based house. He will oversee womenswear, menswear, accessories and eyewear, with his first collection set for Autumn/Winter 2027–28. The appointment follows Kering’s minority investment in ICICLE’s parent company, ICCF, announced earlier this year.

ECONOMY

Jaguar Land Rover has announced a major restructuring plan targeting £1.7 billion in savings, as tariffs, geopolitical uncertainty and intensifying competition continue to weigh on the business. The group plans to cut around 4,000 jobs, nearly 10% of its global workforce, through voluntary redundancies over the next two years. The restructuring aims to bring JLR’s break-even point back to around 300,000 vehicles annually.

COLLABORATION

Desigual has tapped Vivian Jenna Wilson for its Fall/Winter 2026 campaign, Born to Disobey, pairing her with DESI 84, a humanoid robot, in a playful exploration of individuality, creativity and the growing influence of technology. The campaign positions human intuition and personal expression against the idea of algorithmic perfection.

CULTURE

Dior, under Creative Director Jonathan Anderson, is partnering with independent film studio A24 on a new two-year cultural collaboration centred around New York’s historic Cherry Lane Theatre. Dior will become the theatre’s main partner, supporting a programme spanning film, theatre and fashion-related events, while also supporting selected A24 productions.

H&M teams up with Elie Saab for its latest high-fashion collaboration, launching October 22.

Loewe names actor Spike Fearn as its latest Brand Ambassador.

Celine unveils its first major sneaker collaboration with Reebok, reimagining the iconic Freestyle Lo.

Kendall Jenner stars in Frame’s latest campaign.

Julie Kegels wins the 2026 LVMH Prize.

MEDIA OF THE WEEK