Le Creative Wrap

BUSINESS

ANTA Sports has completed its acquisition of a 29.06% stake in PUMA from Artémis, the Pinault family’s investment company, for €1.505bn. The deal makes ANTA PUMA’s largest shareholder. While ANTA plans to support PUMA’s global growth, the German sportswear company will retain its independent governance, brand identity and corporate culture.

COLLABORATION

Mattel Creations brings Barbie and Ken into the playful world of Jean-Charles de Castelbajac with a new Barbie Signature collaboration. The collectible dolls reinterpret some of the designer’s most recognisable codes, including his iconic Teddy Bear coat, bold primary colours and Pop Art-inspired graphics bringing together fashion, art and one of pop culture’s most enduring icons.

BUSINESS

Coperni is facing three takeover bids from AA Investments, Victor Bughin and Philippe Sayada as the French label navigates judicial restructuring. Proposals range from retaining founders Sébastien Meyer and Arnaud Vaillant to preserving all 26 jobs and the brand’s creative identity. A decision is expected by December 11, 2026.

Lancôme launches “I’m Fine,” a new global initiative focused on women’s mental health and encouraging more open conversations around emotional wellbeing.

Christian Dior reshuffles its board, appointing Tony Estanguet and Xavier Musca as independent directors, replacing Nicolas Bazire and Maria Luisa Loro Piana.

Italian jewellery brand Fope strengthens its international presence with the establishment of FOPE France SAS, following a 32% increase in net revenues to €56.8m in the first half of 2026.

Lacoste dismisses CEO Éric Vallat just before its Paris Fashion Week show, with former CEO Thierry Guibert returning to lead the brand.

INTERVIEW OF THE WEEK