DV Art Direction

DV
As a world premiere in Mixed Reality, this innovative...As a world premiere in Mixed Reality, this innovative multisensory experience was tested in New York and then deployed in Buenos Aires. An olfactory experience, faceted by virtual reality. Wearing a VR helmet, customers chose one of seven scent stones - each representing a different scent universe. A way to explore their ideal fragrance through their favorite atmospheres - and discover the range of luxury fragrances from Coty, Burberry, Chloé and Gucci. DV was responsible for design, prototyping, production and development, as well as testing, international deployment and installation. Retail / Mixed Reality & Multi Sensorial / Public CSP +++
A proof of concept designed by the studio DV Group. A 4D...A proof of concept designed by the studio DV Group. A 4D virtual reality experience for retailers, blinds and events. An experience that reveals the senses and essence of your brand and product that you would like to promote to your audience. Concept by DVgroup & Zorba Group 3D by Unicorn Paris POC experience Retail & Event / VR & Multi Sensorial
For the launch of the Carbon version of its Luna Rossa...For the launch of the Carbon version of its Luna Rossa fragrance, PRADA wanted to shine a spotlight on its entire range. DV rose to the challenge, using Kinect technology to create an experience that connected a scent stone installation to an auto-stereoscopic screen. The result was amazing, with dedicated 3D animations for each of the three universes exploding onto the screen, in perfect synch with the customer’s movements. Travel Retail / Interactive / Travel & CSP +++
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THE CREATIVE SUGGESTIONS