The purpose of this project was to create a campaign...The purpose of this project was to create a campaign which generates awareness and participation from all communities about the Long Live the South Bank petition.
The Southbank has been used by the skateboard and creative community since the early 70's and has become an iconic place for tourism, expressionism and creativity.
Our idea was to create a multi platform fully integrated advertising campaign which is rich with visual content about the people who have added their names to the petition.
* Create awareness and exposure of the south bank looking to be closed
* Drive traffic directly to online community
* Stop the creation of another cloned shopping area.
Our idea was to create 2 hero images and an animation of the Southbank skate park with vibrant CGI photorealistic neon lights of participants signatures and names. This shoot was conducted at night with a single light source which was shot with multi exposures.
Music and sound design - Baconhead and Slhhmyr
Long Live the South Bank
This is the final as of 2016/06/09